Chauvin
Iconic Mar del Plata cultural centre: microteatro + live music unified on Fanz, 100+ monthly hours of automated support and +4% sales lift from the chatbot.
At a Glance
Industry
Cultural Centre
Location
San Luis 2849, Mar del Plata, Buenos Aires, Argentina
Size
Dual operation: microteatro (25 spectators) + live music, one-person plays, cinema and talks
Client since
October 2025
The Challenge
Chauvin is one of the most recognised cultural hubs in Mar del Plata — multi-award winner of the Estrella de Mar prizes for local production — and combines two radically different operations under the same roof: live music, one-person plays, cinema and talks in a boutique venue (entradas.chauvin.com.ar) on one side, and on the other microteatro — the format from Madrid featuring 15-minute plays in intimate rooms for 25 people, with a programme rotating every 30 days where the same spectator usually watches several plays per night (microteatro.chauvin.com.ar). Coordinating two catalogues with such different sales dynamics, plus gastronomy programming, required centralising everything in a single system without losing the identity or performance of each business.
The Solution
Chauvin started selling on Fanz in October 2025 and centralised both operations on one platform, keeping differentiated subdomains and branding for each vertical (entradas.chauvin.com.ar for music and microteatro.chauvin.com.ar for microteatro). The institutional site was built with the drag-and-drop website builder. The support chatbot automates over 100 monthly hours of customer service — questions about programming, schedules, location and the microteatro format — delivering a measured +4% sales lift by guiding users to checkout. Full email marketing, CRM and database: a single customer can buy microteatro on a Friday and a concert the next Saturday, all tracked in a single profile. In less than 6 months they have already collected 2,500 Google reviews, consolidating the venue's digital reputation. Microteatro and live music are now handled from the phone: validating tickets in the room, moving prices between microteatro's rotating bills and checking each vertical's metrics happens straight from the app — while Fanzly nudges suggestions in real time and IG, WhatsApp and email queries all land in the omnichannel unibox to be answered from a single place.
Results
100+ h
Monthly human support automated
+4%
Sales lift attributed to the chatbot
2,500
Google reviews collected with Fanz
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