Cultural Center

Cultural Thames

Centralised CRM, AI-powered email marketing and 1,200+ reviews on Fanz to power Palermo's cultural scene.

16 mowith Fanz

1.200+reviews

30+shows / mes

Visit siteculturalthames.com.ar

At a Glance

Industry

Cultural Center

Location

Thames 1426, Palermo — Buenos Aires

Size

30+ shows/month • theatre, music, classes & art

Client since

2024

The Challenge

Cultural Thames runs a dense, eclectic agenda in the heart of Palermo: music seasons like Suena 2026, album launches, stand-up and improv, plays, music and visual-arts classes and exhibitions — more than thirty shows per month, on top of a bar and a loyal regular audience. Running it with audience data scattered across spreadsheets, ad-hoc mailing tools and feedback split between social media and Google reviews made it impossible to cross-reference information, segment the audience and improve each show.

The Solution

Everything now runs on Fanz. The audience database is centralised in a single CRM that connects purchases, attendance, frequency and cross-discipline preferences. Campaigns go out from Fanz's Email Builder with AI assistance — segmented by genre (music, theatre, class), artist and consumption pattern — to fill specific shows and promote full seasons without spamming anyone uninterested. After every show a review request is sent automatically: 1,200+ opinions and counting, which the programming team reads to iterate lineup, sound, access and experience. The full agenda is discovered and purchased on culturalthames.com.ar under their own branding. The whole team now runs Thames from the Fanz mobile app: AI-assisted email campaigns get approved before each show, new Google reviews surface instantly and the weekly analytics agent ships a phone-friendly read on which discipline is pulling sales and which needs focus — Fanzly answers platform questions 24/7 so the pace never breaks.

Unified audience CRMEmail Builder + AI agent1,200+ reviews iterating every showMulti-discipline: theatre, music, classes, artOwn branding & domainBar + tickets on a single platform