Club Social 911
Thousands of tickets per month, 30K AI-segmented emails and 500+ reviews for one of Buenos Aires' busiest cultural venues.
At a Glance
Industry
Cultural Venue
Location
Julián Álvarez 1272, Buenos Aires
Size
20+ shows/month • rock, parties, drag, karaoke, cine club and workshops
Client since
2025
The Challenge
Club Social 911 runs an intense agenda that ranges from indie rock to DJ parties, drag seasons, karaoke, cine club and album launches: nights that start with live bands and run until the early hours. With thousands of tickets per month, a recurring LGBTQ+ community and programming changing every week, they needed a platform that kept the Club's branding intact, handled high attendance without crashes and turned every show into actionable data. Generic tools were diluting their brand, scattering email lists and losing audience feedback between social posts and DMs.
The Solution
Everything runs on Fanz from clubsocial911.com under their own branding. The box office handles the volume without queues: thousands of tickets per month with instant Mercado Pago payouts. The Email Builder sends 30,000+ emails per month segmented by genre (rock, pop, drag, party), by DJ and by attendance frequency — inviting each sub-audience only to what fits them. After every show a review request is sent automatically: 500+ opinions and counting that the team reads weekly to iterate on sound, lineup and experience, while public ratings (★4.7-5.0 on most parties) drive organic conversion for future shows. The nights that start with live bands and run until early hours are handled from the phone: QR validation at the door, IG and WhatsApp bot metrics inside Fanz's omnichannel unibox, and the option to drop a new ticket release or change capacity in the time it takes to pour a drink — with Fanzly co-piloting at 3 AM if needed.
Results
30,000
Emails sent per month
500+
Reviews iterating every show
Thousands
Tickets sold per month
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