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Cultural Center

Armoza BA / CC Matienzo

"Memberships and automated reviews — a new revenue stream."

Memberships
Autoreviews

At a Glance

Industry

Cultural Center

Location

Buenos Aires, Argentina

Size

Cultural center, 3 venues, 100+ events/month

Client since

2020

The Challenge

CC Matienzo and Armoza BA are cultural hubs hosting live music, theater, art exhibitions, and workshops. Revenue was entirely event-dependent with no recurring income. Their online reputation was unmanaged — reviews were scattered and often outdated, hurting discovery on Google Maps.

The Solution

Fanz's membership module introduced recurring revenue through monthly supporter passes and VIP memberships. Automated post-event review requests now collect fresh Google and TripAdvisor reviews after every show. The combined effect improved both cash flow predictability and online visibility.

Membership subscriptionsAutomated review collectionMulti-venue managementGoogle Maps optimization

Results

Recurring memberships

Auto

Review collection

What they say

Memberships changed our business model. We went from living event-to-event to having predictable recurring revenue — and our Google reviews are on autopilot.

Jezz Matienzo

Founder, CC Matienzo

Watch the Story

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