Club Cultural Matienzo
500-capacity room, multiple shows per week, thousands of tickets per month and a chatbot that automates support — all on a custom site built with Fanz's builder.
At a Glance
Industry
Cultural Venue
Location
Av. Juan B. Justo 2959, Buenos Aires
Size
500-capacity room • multiple shows per week
Client since
2025
The Challenge
Club Cultural Matienzo runs 500-person shows several times a week at its Av. Juan B. Justo venue and moves thousands of tickets per month across live music, parties and cultural experiences. At that volume the bottleneck was on three fronts: a generic site that didn't reflect the Club's identity, support overwhelmed by repetitive questions (how to get there, refund policy, age limit, accessibility) and an operation losing the opportunity to capture structured audience feedback to improve every show.
The Solution
Everything now runs on Fanz from ccmatienzo.com.ar with a custom website built using the drag-and-drop builder — Club branding, live agenda, venue section (directions, bar, institutional info) and integrated checkout. Fanz's chatbot automates 100% of first-level support, replying in seconds to the most common questions and freeing the team to focus on production. After every show a review request is sent automatically: in just 4 months running on Fanz they accumulated more than 200 reviews that the team reads to iterate on sound, access and experience. Mercado Pago handles high volume with no queues and instant payouts. On show day, production watches capacity and door flow from the app, scans QRs without queues and trains the chatbot the moment a new audience question pops up — IG and WhatsApp messages land in Fanz's omnichannel unibox, where the bot already handles the repetitive ones and leaves the team focused on what matters.
Results
Thousands
Tickets sold per month
200+
Reviews in just 4 months
Chatbot
24/7 automated support
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