Send the right email to the right people
Group your audience by events attended, purchase behavior, or custom rules. Use segments in campaigns and flows for laser-targeted messaging.
Audience Segments
Two segment types
Manual for event-based groups, automated for dynamic rule-based audiences.
Manual segments
From CSV, XLS, or Google Sheets.
Automated segments
Manual or automatic by behavior.
Behavioral targeting
Auto-update when conditions are met.
Profile stats
By purchase, cart, amount, or frequency.
Export segments
By city, state, or country.
Use everywhere
Size, open rate, and conversion per segment.
Audience Segments
Create your first segment
Go to Segments
Navigate to Marketing → Segments from the sidebar.
Choose a type
Pick Manual (event-based) or Automated (rule-based).
Define criteria
Select events or configure behavioral and profile rules.
Use in campaigns
Select your segment when sending campaigns or setting flow filters.
Frequently asked questions
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