Sincronía Deportiva
"+10% referrals, -30% ad cost — the data made the difference."
At a Glance
Industry
Sports
Location
Buenos Aires, Argentina
Size
50+ events/year, 5,000+ participants
Client since
2023
The Challenge
Sincronía Deportiva organizes running races, triathlons, and cycling events. They relied heavily on paid social ads to sell registrations, with no insight into which channels actually drove conversions. Referral tracking was nonexistent, making word-of-mouth impossible to measure or incentivize.
The Solution
Fanz's analytics suite gave Sincronía full attribution tracking across channels. A built-in referral program let participants share discount codes, with automatic commission tracking. With clear data on what worked, the team shifted budget from low-performing ads to high-converting organic channels.
Results
+10%
Referral registrations
-30%
Ad spend reduction
What they say
Fanz showed us exactly where our registrations came from. We cut ad spending by 30% and grew referrals by 10% — all from the built-in tools.
1,000+ organizers already on board
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