Microteatro Buenos Aires
"We went from 30% online sales to over 70%."
At a Glance
Industry
Theater
Location
Buenos Aires, Argentina
Size
6 rooms, 50+ shows/month
Client since
2021
The Challenge
Microteatro Buenos Aires operates six intimate rooms running 50+ shows per month from independent producers. Their previous ticketing provider couldn't handle the volume or complexity — overselling was constant, checkout was slow, and producers had zero visibility into their own sales. The box office was a bottleneck, and they were losing audiences to friction.
The Solution
With Fanz, Microteatro launched a fully branded ticketing site under their own domain. Each producer gets a dedicated dashboard with real-time sales data. The checkout flow was cut from 5 steps to 1, and smart inventory management eliminated overselling entirely. Built-in email marketing now powers automated show reminders and cross-promotion between rooms.
Results
5x
Faster checkout
0
Overselling incidents
70%
Online sales share
What they say
Fanz transformed how we sell tickets. We went from 30% online sales to over 70%, and our producers finally have full visibility into their numbers.
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