Sindicato de Maravillas
A union like no other: its charter declares its purpose is to defend the wonder, diversity and pleasure of the imagining people. Theater, food and fiesta under one roof at Libertad 326 — sold through Alternativa Teatral, under someone else's brand. Now the wonder is sold at home, up 42%.
Visão geral
Setor
Cultural Center
Localização
Libertad 326, Córdoba Capital
Tamanho
Theater & dance hall, resto bar, concert venue and nightclub • performing arts school
Cliente desde
2025
O Desafio
In Córdoba there's a union unlike any other: its charter declares its main purpose is to defend the wonder, diversity and pleasure of the imagining people. Under one roof at Libertad 326 live a theater and dance hall, a resto bar, a concert venue, a nightclub and a performing arts school — and the lineup reads like a manifesto: burlesque, drag, stand-up, Lorca and gypsy nights, folk peñas for everyone, wine-and-eroticism soirées, and pay-what-you-can shows where tables are shared because, of course, this is a Union. Yet all that wonder was sold through Alternativa Teatral: a Buenos Aires theater portal where the Sindicato was just another listing — the same grey entry for a burly night as for a chamber play, no brand, no pay-what-you-can online, and every spectator's data staying in someone else's system. The union that defended everyone's wonder had the most unprotected box office in Córdoba.
A Solução
At sindicatodemaravillas.com the Union finally stamps its own membership card: its own domain, logo, tickets and mailing, with theater, food and fiesta in a single box office. Each trade sells the way it needs to: theater seats for the plays, bar tables for the food, dance floor for the fiesta — and pay-what-you-can shows take online sign-ups instead of a paper list. AI marketing knows every tribe of the imagining people: the burlesque crowd hears about the next Burly Night, the stand-up crowd gets the next comedian, the peña faithful never miss one — and abandoned carts recover themselves. An AI agent answers 96% of enquiries at any hour, even as the nightclub is just closing. Since then, sales have grown 42%: wonder, diversity and pleasure, finally with a unionized box office.
Resultados
+42%
Sales growth since running on Fanz
96%
Of support enquiries automated
3
Trades in one box office: theater, food and fiesta
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