Teatro Núcleo
In a 200-seat house, every empty chair is visible from the stage. This Olivos theater left Entrada Uno, geared up with big-theater technology and sells 42% more.
Auf einen Blick
Branche
Theater
Standort
Av. Maipú 3143, Olivos — Vicente López
Größe
200 seats • independent programming: theatre, tango, stand-up & music
Kunde seit
2026
Die Herausforderung
"Where art... Lives" is the motto of Teatro Núcleo, the independent Olivos venue mixing theatre, tango, stand-up and music in a non-stop agenda. But the technology running it was what small venues usually get: ticketing outsourced to Entrada Uno, no reserved seating, no domain of its own, and no marketing or support tools. In a 200-seat house the margin is finite — every empty chair is visible from the stage, and every unanswered question is a ticket that doesn't sell. Big-theater technology always seemed to be for someone else.
Die Lösung
Núcleo geared up like the big houses without ceasing to be small. At teatronucleo.com.ar the venue sells with its own domain, logo and tickets, and mailing goes out from its official email. All 200 seats are drawn on a 3D reserved-seating map: the audience picks their exact row, and the theater plays with prices and promotions by location to fill the room evenly. AI marketing works the database — which now belongs to the theater, not the ticketer — with campaigns segmented by genre and by show, cart recovery and last-minute discounts. And support no longer hangs off the box-office phone: an AI agent answers 96% of enquiries at any hour and escalates to the team only what truly needs them. The result: 42% more sales for a venue that no longer envies anyone's technology.
Ergebnisse
+42%
Sales growth since running on Fanz
96%
Of support enquiries automated
200
Seats sold on a 3D reserved-seating map
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